Personal SWOT Anaylsis information

For all of you who have not taken a Marketing class, a SWOT analysis consists of strengths, weaknesses, opportunities and threats. This model tends to be applied to businesses of all sizes, while incorporating competitors to see where they stand in relation to the company.

Hopefully, the following information can help you with your Personal SWOT Analysis:

• Strengths - Think of your skills, which could be your ability to design graphics, develop websites, write, communicate, project manage, etc. Personal strengths may be your networking skills or how sticky your brand is to attract others.
• Weaknesses – These are areas where you need improvement. They could range from your ability to construct a blog to how you present yourself in public. Weaknesses are an important part of your development plan as well and overcoming them is essential to your personal growth.
• Opportunities – As you progress in your career, you need opportunities to reach new heights, gather new skills and meet people who can help you along the way. I’m not saying to take every opportunity given to you, but never miss out on one that fits into your plan.
• Threats – Threats come in all shapes and sizes. A threat could be another individual competing for the same job, an environmental factor that may hinder your chances to succeed or a new movement that could possibly make your brand irrelevant or outdated. Some threats can be avoided and others cannot. With the right opportunities you can bypass some threats.