So I also took the VALS online survey and thought that my results were nothing like the person I am. The results were that I am an Achiever/Innovator and after reading the descriptions of both of these groups, I found that although there were some characteristics that described me, most of them were completely wrong. I thought the questions were too cut and dry in that you HAD to have an opinion on every category. If there were a "neutral" option, I would have chose it. I truly feel that by making people choose a side (agree or disagree) the results are skewed.
If you have never taken the test before, you should! Please feel free to leave me a comment. http://www.strategicbusinessinsights.com/vals/presurvey.shtml
On Saturday, April 14, 2012, our class was given an assignment to take the VALS ("Values, Attitudes and Lifestyles") survey and post our results. For those who do not know what the VALS survey is, it has been defined as “a proprietary research methodology used for psychographic market segmentation”. Market segmentation is designed to guide companies in tailoring their products and services to appeal to the people most likely to purchase them.
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